Industry News

Steve Sherman shoots the Rhythm Rhyders for campaign

In it's first Back of School/Fall offering in the US, Rhythm brings you the stuff you need to still be ready for searching out those dawn patrols and looking cool on campus. A full range of apparel including fleece, flannels, and pants, plus up-dated tees and some beanies as well will now keep you in Rhythm all year round.

Legendary lensman Steve Sherman shot the Rhythm Rhyders,  Kieren Perrow current ASP/WCT “Top 16”, hell raising big wave charger Ryan “Hippo” Hipwood , longboard maestro Harrison Roach and Neal “Purcho” Purchase in the Back to School/Fall line for the launch.

RHYTHM is an Australian brand from Burleigh Heads offering retailers and their customers a fresh, design driven alternative. The brand brings together a unique group of talented designers, musicians, artists and surfers and boardsports athletes with a shared dream of creating a livelihood doing what they love. The brand has created a sensation in Australia with it's fun, art based designs, quality craftmanship and creative marketing. RHYTHM speaks to the art of self expression for those who yearn for new frontiers over the well worn path.

Hurley Burleigh Pro Junior

ASP Australasian Pro Junior Men's Event
Gold Coast, Australia
22 - 26 January 2010

Wayne Bartholomew receives a replica surfboard from Bob Hurley .

Gold Coast Queensland -- International competitors have dominated day one the 2010 Hurley Burleigh Pro Junior presented by Nike 6.0, with overseas imports going toe-to-toe with domestic stars in round one of competition.

However, there was as much action out of the water, with Hurley officially opening the event with a media conference that had everyone talking. Special guests included 1978 World Champion Wayne Bartholomew who received a gift from founder of Hurley International - Bob Hurley.

Bob Hurley travelled to the first day of the event all the way from him Californian home and presented Bartholomew with a replica of a surfboard Hurley shaped for Bartholomew in the 1980’s.

Before that, 1988 World Champion Barton Lynch and former top world tour competitor Pat O’Connell as well as a host of top junior surfers including Mitch Crews (Currumbin, Qld), Chris Friend (Alex Headland, Qld), Chris Salisbury (Newport, NSW), Davey Cathels (Narrabeen, NSW) and Nat Young (Santa Cruz, USA) entertained an eager media gallery who were clearly excited to be in the same room with so many surfing legends.

The main theme of the launch touched on Hurley’s initiatives in regards to prize money after it was announced late last year that the winner of this year’s event would receive a professional junior world record USD$25,000.

Meanwhile, in the water - Coming from the same Hawaiian Island as three-time World Champion Andy Irons, 18-year-old Dylan Goodale sent a warning shot to his rivals registering a day high combined two wave total of 15.08 (out of possible 20).

Goodale said he was enjoying the small, tricky conditions treating the beach-break of Burleigh Heads like a skate park. “It wasn’t quite the Burleigh Heads that I’ve heard so much about, but it was still fun on the beach break despite not being able to surf the point,” he said.

The January 22-26 competition window of the 2010 Hurley Burleigh Pro Junior presented by Nike 6.0 will also see the event’s finals conclude amidst the celebrations of Australia’s national day, bolstering the already festival style atmosphere associated with Hurley surfing events.  

Breaka Burleigh Surf Pro

ASP 4 Star Men's WQS event
Burleigh Heads, Queensland
17 - 21 February 2010

Mick Fanning & Mark Occhilupo Set To Go Head-To-Head At The Breaka Burleigh Surf Pro!

Gold Coast Queensland, Tuesday 19th January, 2010: In a major coup for Australian surfing, Breaka Flavoured Milk has announced that reigning World Champion Mick Fanning will headline February’s Association of Surfing Professionals (ASP) World Qualifying Series (WQS) 4-Star, US$85,000 Breaka Burleigh Surf Pro.

In equally exciting news, 1999 World Champion Mark “Occy” Occhilupo has announced he will be coming out of retirement and returning to the professional arena for the Breaka Burleigh Surf Pro.  Occhilupo’s entry into the event marks a comeback for the legendary goofy-footer (right foot forward stance) who officially retired from the sport in 2007.

The showdown between the two Australian World Champions has an interesting twist, with the pair claiming respective world titles exactly 10 years apart – Fanning (2007 and 2009) while Occy secured his fairytale win in 1999.

Occhilupo and Fanning will be joined by a host of other current and former World Championship Tour competitors including current Pipeline Master Taj Burrow, former Hawaiian Triple Crown winner Bede Durbidge as well as Owen Wright, Dean Morrison, Jay Thompson, Nathan Hedge and Darren O’Rafferty just to name a few.

With one of the biggest events on the Australian surfing calendar, Breaka Flavoured Milk set the surfing world abuzz late last year, announcing that they will be returning professional surfing to its spiritual home at Burleigh Heads.

The February Breaka Burleigh Surf Pro will be the first standalone professional surfing event to be staged at the iconic point-break in almost 10 years and places the competition window in Queensland’s prime swell period, with the possibility of scoring an infamous Burleigh Barrel a hard prospect to refuse for the world’s best surfers.

ASP Australasia Tour Manger Dane Jordan said the event is a dream come true for many of the world’s best surfers.  “With current and two-time world champion Mick Fanning heading up 18 of the ASP World Tour top 45, the Breaka Burleigh Surf Pro has assembled potentially the strongest field ever seen for a 4-star World Qualifying Series event.”

“Add in former world champion Mark ‘Occy’ Occhilupo, top WQS contenders like Shaun Gossman, world-class juniors like Davey Cathels, free surfing stars like Julian Wilson and Mitch Coleborn, along with hard core locals and big wave chargers - the scene is set for a gladiatorial like battle at Burleigh,” said Jordan.

World Tour Competitors

Breaka Burleigh Surf Pro

ASP 4 Star Men's WQS event
Burleigh Heads, Queensland
17 - 21 February 2010

Fame & Fortune Up For Grabs At The Breaka Burleigh Surf Pro!

Gold Coast Queensland -- Breaka Flavoured Milk is set to give one lucky punter the chance to compete as an event wildcard in the inaugural Association of Surfing Professionals (ASP) World Qualifying Series (WQS) 4-Star, US$85,000 Breaka Burleigh Surf Pro. Partying and globe trotting aside, the best part about being a professional surfer is riding perfect, uncrowded waves with only a few other people.